Most business owners and managers want to protect their brand. Did you know you can outline expectations of employees’ behavior with a social media policy that will help protect your brand? Expectations will include what is acceptable and appropriate for employees to post about your company. Although you can outline acceptable communication about the company via social media, you cannot demand that your employees not talk negatively about the organization or management, as this can open the door for litigation.
In addition to providing a social media policy to your employees, you should also include a short social media training session to communicate expectations and ensure every employee understands the policy.
To obtain a social media policy for your organization, contact Lisa Johnson at firstname.lastname@example.org or 918.402.2163.
Connect with Lisa on LinkedIn.